I am a great fan of your Dancing Deer cookies and an even greater fan of the company and brand you have built.

Our Mission


We are a company of people who are passionate about food, nature, community and aesthetics. We are dedicated to excellence in all we do - sometimes we pull it off! Here’s what we consider most important, aside from making our shipping deadlines every day.  We have a brought package of mission objectives but they all fall under one guiding principle, The Golden Rule.  Here are some details of how we define that.


Pleasing the Eye and the Palate
Our products are known for straight-up yummy-ness, innovation, artful but simple packaging and pure, high quality ingredients. We blend traditional artisan baking with innovative flavor combinations and package our products with a somewhat whimsical disregard for the expected. We think packaging should be as artful, honest and as good as the food.


Using All-natural Ingredients
We choose to make a perishable product without artificial preservatives or other ingredients because we believe in the principles of purity and freshness in food. Our products are always all-natural, baked from scratch and Kosher.


Caring for the Environment
To the extent possible we make choices in our packaging, production and facilities management, which are friendly to the environment. We print on 100% recycled paper with vegetable inks and use as little packaging as possible.  We are constantly seeking new solutions to minimize materials use and find the greenest solutions. Please send us your ideas!


Supporting the Community
We try to give back from our modest successes in a variety of ways. Our main philanthropic efforts are devoted to helping homeless families through the Sweet Home Project We donate 35% of the retail price of all Sweet Home Gifts to fund scholarships for homeless mothers as a pathway out of poverty.


Worker empowerment and workplace practices
We believe that diversity, broadly defined and actively pursued, creates a better work place and it is one of our priorities, along with creating a collegial, learning environment that is meritocratic and non-hierarchical. We have a stock option program for all employees (excluding the CEO and CEO) to hold as much as 15% of the company and we run the company with an open book management philosophy.  The more informed the better the output. We seek to use transparency productively and to improve the quality of our work and our environment.  We believe that all team members should share in the rewards of a well run, growing company.