About the Dancing Deer Mother’s Day Ride
1,500 miles • Atlanta, GA to Boston, MA • April 22 - May 6
600,000 U.S. FAMILIES with 1.35 million CHILDREN will experience HOMELESSNESS this year (according to http://www.endhomelessness.org)
This is a solvable problem – learn more and join us!
On the occasion of Dancing Deer’s 15th anniversary, Chief Deer, Trish Karter, is taking the company’s double bottom line mission on the road. On April 22nd, Trish will hop on her bicycle to begin a 15-day,1,500 mile journey arriving home for Mother’s Day. The goal of the ride is to make a profound and lasting difference in the lives of families living on the edge of homelessness by raising awareness for the issue and supporting organizations that work tirelessly to end it. She’ll stay at homeless shelters, bring the Deers’ tradition of Gingerbread House Making, and engage the public in a conversation about how to end homelessness along the way.
For Trish, an environmentalist and philanthropist at heart, business is personal. Her values are deeply embedded in Dancing Deer. Since the company was founded in 1994, the Deers have pursued a broad mission of doing good while doing well: building philanthropic efforts to end homelessness into the core of the business model; leading efforts in the natural food and green packaging movement; innovating ways to empower the workforce; and advocating for socially responsible choices. Dancing Deer has received many Honors and Awards for its excellent products and innovative business practices.
Through her advocacy work and Dancing Deer’s partnership with the Boston-based nonprofit, One Family, Trish has seen homelessness at the street level and known many families over the years who wrestle with the challenges. Increasingly the population of homeless families is coming from the working poor. Since the vast majority of homeless families are headed by single women, Mother’s Day is a fitting moment to shine the spotlight on family homelessness.
Funding the Solutions to End Homelessness
In 2001, Dancing Deer launched the Sweet Home Project in partnership with the Boston-based non-profit, One Family, Inc. Through this project, 35% of the revenues derived from Dancing Deer's Sweet Home product line funds the One Family Scholars Program, which provides college scholarships for homeless mothers as a pathway to self-sufficiency. Spread sweetness and help end homelessness by sending a Sweet Home gift for Mother's Day or by making a charitable donation directly to One Family's Scholars program. To date, the Scholars program has provided scholarships to formerly homeless and at-risk mothers in Massachusetts. Given the success of this program, One Family Inc. is launching this initaitive nationally. During the Ride, all online charitable donations and proceeds from the Sweet Home line will be put into a One Family Restricted Fund to support this effort and help build and fund scholars programs outside Massachusetts.
ATLANTA > Athens 4/22 > Augusta 4/23 > Columbia 4/24 > Charlotte 4/25 > Griffins Crossroads 4/26 > Raleigh 4/27 > Richmond 4/28 > Washington 4/29 > Baltimore 4/30 > Lancaster 5/1 > Philadelphia 5/2 > New York 5/3 > Hartford 5/5 > BOSTON 5/6
Where's Trish and Riding Along
Check our site to see where Trish is at any point in time. We are REALLY hoping you’ll join us for any or all of this ride. For tips to connecting with Trish check out our Daily Route page.
Paul and Phyllis Fireman Charitable Foundation, One Family, Inc., Louder Than Words, BelmontWheelworks, The National Alliance to End Homelessness, DMSE Sports, Assos, Garmin, Trek, refine + focus, MonkeyMedia Software, CF Dynamics, Inc., Arcade Snacks, Oakley.
How to Help
Get involved! There are many ways that you can help. Spread sweetness by purchasing a Sweet Home product or by making a charitable donation. Check out Trish's daily route, jump on her wheel and ride with her part of the way. Provide a shelter in a city along the route with an item listed on its wish list. Go to the websites of One Family, Inc and The National Alliance to End Homelessness and see how you can make a difference..
For more information, Contact:
508.733.5402 (during ride)
Michele Fox or Erica Salamida
Louder Than Words